MySQL Database Engineering
We've been using the MySQL database since 1995 and have developed hundreds of Websites, Web Applications and CMS systems using MySQL as the back-end platform.
MySQL has become the world's most popular OpenSource database because of its high performance, high reliability and ease of use. It is also the database of choice for a new generation of applications built on the LAMP stack (Linux, Apache, MySQL, PHP / Perl / Python.)
Many of the world's largest and fastest-growing organizations including Facebook, Google, Adobe, Alcatel Lucent and Zappos rely on MySQL to save time and money powering their high-volume Websites, business-critical systems and packaged software.
If that's not enough, here are a few more reasons that we choose to develop many of our Websites and Web Applications with MySQL:
Scalability and Flexibility
The MySQL database server provides the ultimate in scalability, sporting the capacity to handle deeply embedded applications with a footprint of only 1MB to running massive data warehouses holding terabytes of information. Platform flexibility is a stalwart feature of MySQL with all flavors of Linux, UNIX, and Windows being supported. And, of course, the OpenSource nature of MySQL allows complete customization for those wanting to add unique requirements to the database server.
A unique storage-engine architecture allows database professionals to configure the MySQL database server specifically for particular applications, with the end result being amazing performance results. Whether the intended application is a high-speed transactional processing system or a high-volume web site that services a billion queries a day, MySQL can meet the most demanding performance expectations of any system. With high-speed load utilities, distinctive memory caches, full text indexes, and other performance-enhancing mechanisms, MySQL offers all the right ammunition for today's critical business systems.
Rock-solid reliability and constant availability are hallmarks of MySQL, with customers relying on MySQL to guarantee around-the-clock uptime. MySQL offers a variety of high-availability options from high-speed master/slave replication configurations, to specialized Cluster servers offering instant failover, to third party vendors offering unique high-availability solutions for the MySQL database server.
Robust Transactional Support
MySQL offers one of the most powerful transactional database engines on the market. Features include complete ACID (atomic, consistent, isolated, durable) transaction support, unlimited row-level locking, distributed transaction capability, and multi-version transaction support where readers never block writers and vice-versa. Full data integrity is also assured through server-enforced referential integrity, specialized transaction isolation levels, and instant deadlock detection.
Web and Data Warehouse Strengths
MySQL is the de-facto standard for high-traffic web sites because of its high-performance query engine, tremendously fast data insert capability, and strong support for specialized web functions like fast full text searches. These same strengths also apply to data warehousing environments where MySQL scales up into the terabyte range for either single servers or scale-out architectures. Other features like main memory tables, B-tree and hash indexes, and compressed archive tables that reduce storage requirements by up to eighty-percent make MySQL a strong standout for both web and business intelligence applications.
Strong Data Protection
Because guarding the data assets of corporations is the number one job of database professionals, MySQL offers exceptional security features that ensure absolute data protection. In terms of database authentication, MySQL provides powerful mechanisms for ensuring only authorized users have entry to the database server, with the ability to block users down to the client machine level being possible. SSH and SSL support are also provided to ensure safe and secure connections. A granular object privilege framework is present so that users only see the data they should, and powerful data encryption and decryption functions ensure that sensitive data is protected from unauthorized viewing. Finally, backup and recovery utilities provided through MySQL and third party software vendors allow for complete logical and physical backup as well as full and point-in-time recovery.
Lowest Total Cost of Ownership
By migrating current database-drive applications to MySQL, or using MySQL for new development projects, corporations are realizing cost savings that many times stretch into seven figures. Accomplished through the use of the MySQL database server and scale-out architectures that utilize low-cost commodity hardware, corporations are finding that they can achieve amazing levels of scalability and performance, all at a cost that is far less than those offered by proprietary and scale-up software vendors. In addition, the reliability and easy maintainability of MySQL means that database administrators don't waste time troubleshooting performance or downtime issues, but instead can concentrate on making a positive impact on higher level tasks that involve the business side of data.